WALMART
Walmart account health management
Walmart account health management means checking all eight of Walmart's seller performance standards every business day and acting on warnings the same business day, so problems are fixed before they become a suppression. We do it in your Seller Center, with Admin kept by you.
Included in Store Care and Ops Desk · Reinstatement appeal $750 ($500 on a monthly plan)
Performance standards
5 of Walmart's 8 standards shown · checked daily
Standard: 2% or below
Standard: 90% or above
Standard: 99% or above
Standard: 95% within 48 hours
Standard: 6% or below
Standards: Walmart Marketplace Learn, updated Jul 28, 2026. Missing them may result in suppression, suspension or termination.
Illustrative · sample store
Quick answer
Walmart account health is how well you meet Walmart's eight seller performance standards, from cancellations of 2% or below to valid tracking of 99% or above. Walmart says failing to act on a missed standard may lead to suppression, suspension or termination. Ecom Relays checks every standard each business day, acts on warnings the same business day and prepares appeals when needed.
Walmart's seller performance standards (updated Jul 28, 2026)
Walmart measures every seller on eight standards. Here they are, with the window for each where Walmart states one.
| Metric | Walmart standard | Window |
|---|---|---|
| Cancellation rate | 2% or below | 30 or 60 days |
| On-time delivery rate | 90% or above | 30 or 60 days |
| Valid tracking rate | 99% or above | 30 or 60 days |
| Seller response rate | 95% or above, answered within 48 hours | 30 or 60 days |
| Negative feedback rate | 2% or below | Orders sold in the past 60 days |
| Return rate | 6% or below (9% for resold items) | Orders delivered in the past 60 days |
| Item not received rate | 2% or below | Orders with expected delivery in the past 60 days |
| Late shipment rate | 5% or below | 30 or 60 days |
Source: Walmart Marketplace Learn, Seller performance standards, updated Jul 28, 2026. Walmart evaluates standards over the last 30 or 60 days and does not say which window applies to every metric.
Three details from the same page. If you use WFS, most performance metrics will be met for you, except the negative feedback rate. When performance falls short, Walmart notifies you by email and in Seller Center with recommendations, and sellers cannot unsubscribe from these notices. And Walmart expects immediate action when a standard is missed.
The full definitions, what breaks each metric and the first fix for each are in our Walmart seller performance standards guide.
Characters are fictional. Voices are AI-generated.
What happens when you miss them?
Walmart can take four account actions, and each one stops more of your business. Knowing which one you are in tells you how fast to move.
| Action | What happens to your listings | Seller Center and payments |
|---|---|---|
| Suppression | Seller-fulfilled listings become non-transactable; WFS listings stay on Walmart.com | Not stated |
| Pause | Seller-fulfilled and WFS listings both become non-transactable | Not stated |
| Suspension | All listings become non-transactable and non-discoverable on Walmart.com | Seller Center access restricted; payments on hold |
| Termination | All listings removed; selling privileges and Seller Center access permanently revoked | Payments on hold |
Source: Walmart Marketplace Learn, Seller suspension and termination, updated Oct 2, 2026. Walmart also says it may terminate accounts that stay suspended beyond a reasonable threshold.
Pro Seller: the higher bar
Meeting the standards keeps the account open. Pro Seller status rewards sellers who clear a higher bar, in three tiers.
| Metric | Rising | Advanced | Pro |
|---|---|---|---|
| On-time delivery rate | 90% or higher | 92.5% or higher | 95% or higher |
| Cancellation rate | 2.5% or lower | 2.0% or lower | 1.5% or lower |
| Seller responsiveness rate | 90% or higher | 92.5% or higher | 95% or higher |
| Shipping speed score | 5% or higher | 25% or higher | 50% or higher |
| Content quality score | 65% or higher | 70% or higher | 75% or higher |
| Price competitiveness score | 65% or higher | 70% or higher | 75% or higher |
Advanced also asks for more than 100 orders in the past 90 days, at least 90 active days and compliance with all Marketplace policies. Benefits include the Pro Seller badge for Pro sellers and referral fee discounts on qualified listings: 5% for Advanced and 10% for Pro. Walmart can verify, recalculate or reassess benefits at its discretion (Walmart Pro Seller page, modified Jun 26, 2026).
We report your position against both the standards and the Pro Seller tiers in your weekly review.
How we keep your account healthy
Every business day we check each standard against its limit and fix the operation behind any metric that is drifting. Here is what that looks like per metric.
| Metric | What we check | What we do |
|---|---|---|
| Cancellation rate | Orders canceled, and why | Keep one stock count across channels so orders are not canceled for stock |
| On-time delivery rate | Late deliveries by carrier and ship method | Set ship times you can meet; change carriers or methods where one keeps failing |
| Valid tracking rate | Seller-fulfilled orders without valid tracking | Confirm tracking on every order the same day |
| Seller response rate | Open customer messages and their age | Answer every business day, inside 48 hours |
| Negative feedback rate | One- and two-star ratings | Read each one; fix the listing, packaging or product cause |
| Return rate | Returns by SKU and reason | Fix listing accuracy and packaging; flag product issues to you |
| Item not received rate | Shipments stuck in transit | Chase the carrier before the customer has to |
| Late shipment rate | Orders not shipped by the expected ship date | Flag them before the date passes |
On top of the metric checks: warnings acted on the same business day, a weekly KPI review on a fixed day and a written monthly report. Brands with their own team can have the whole routine built into their accounts as Account Health Watch (RELAY-05): daily Amazon and Walmart health checks, policy and pricing-rule checks, a compliance vault and appeal preparation.
Unpublished items often show up beside health problems, because pricing and content issues come from the same daily neglect. Our guide covers them: Walmart item unpublished. If you use WFS, the fulfillment side is on Walmart WFS management.
If your account is suppressed or suspended
Move in the first 48 hours. The order of work:
- 01Read the notice in full.
Note the action, the standard or policy named and any deadline.
- 02Stop the cause.
Pause a broken feed, fix stock sync, correct shipping templates or remove the listing at issue.
- 03Collect the evidence.
Order data, carrier records, tracking uploads, invoices and anything else that shows the problem and the fix.
- 04Write a plan of action.
What went wrong, what you have fixed and what stops it happening again.
- 05Appeal through Walmart's route
, if your case is eligible, with the plan and evidence attached.
- 06Track the case
and keep daily checks running so nothing new lands while Walmart reviews.
A reinstatement appeal is $750 per case, or $500 on a monthly plan. Walmart decides every appeal, so nobody can promise reinstatement. We commit to the work: a plan built from facts, checked before it is sent and sent only with your approval.
Download: first 48 hours checklist (one-page PDF).
What does Walmart account health management cost?
Daily account health checks are included in Store Care from $399 a month and Ops Desk from $1,499 a month. These are fixed published fees, never a percentage of your sales or ad spend.
| Option | What it covers | Price |
|---|---|---|
| Store Care | Daily account health checks, listing upkeep, messages, reorder alerts and claims for small stores | $399 or $699 a month |
| Ops Desk | Daily account health inside full operations for brands at $1M+ | From $1,499 a month |
| Account Health Watch (RELAY-05) | The daily routine built and documented in your accounts | $750 standard |
| Reinstatement appeal | Root cause, plan of action, evidence, submission with your approval | $750 per case; $500 on a monthly plan |
Store Care and Ops Desk run a first term of 3 months, then month to month with 30 days' notice by email. No exit fee. See pricing.
Founding offer: 20% off launch fees, add-ons and the Foundation, plus 20% off monthly plans for the first 6 months, for the first 25 clients or until Jan 31, 2027, whichever comes first.
Access and accountability
Read and Write for named users; Admin stays with you. Walmart's Admin role can accept binding legal agreements for your company, so it should stay with you (Walmart Marketplace Learn, Add a new user, updated Jul 2, 2025). We never ask for your password and never touch bank, payout or legal-entity settings. Every user has MFA, and access is removed within 24 hours of a team change or the end of the work. The full standard is on security and access.
Ecomrelays LLC is a Texas company. Part of our team works outside the US, as one managed team with a named US-facing lead.
Proof you can check before you sign
These are written commitments.
- Walmart performance warnings acted on the same business day.
- Client requests get a first reply within 4 business hours, or 1 hour when urgent, with a 10% credit in any month under 95%.
- Your named ops lead, a Walmart channel specialist, on the proposal before you sign.
- A daily health log in your workspace.
- Admin stays with you.
If you also sell on Amazon, the same discipline applies to Amazon's metrics: see Amazon account health management. All Walmart services are on Walmart marketplace management.
Find health problems while they are still small
Talk to a Walmart specialist about your account in a free 30-minute session. No pitch deck. Brands at $1M+ a year can also start with a free Profit Leak Scan: written report within 48 hours of working access (Read Only), no sales call required.
A real person replies within one business hour, 9am to 6pm US Central, Monday to Friday. Talk to a Walmart specialist (free) · Get a free Profit Leak Scan
Sources: Walmart Marketplace Learn (Seller performance standards, Jul 28, 2026; Seller suspension and termination, Oct 2, 2026; Add a new user, Jul 2, 2025) · Walmart Pro Seller, Jun 26, 2026. Checked Oct 20, 2026. Amazon, Walmart and Shopify are trademarks of their owners; Ecom Relays is not affiliated with them.
What does Walmart account health management cost?
Daily checks of all eight standards are included in Store Care from $399 a month and Ops Desk from $1,499 a month. Brands with their own team can have the routine built in as Account Health Watch for $750. Reinstatement appeals are $750 per case, or $500 on a monthly plan, with no promise of the outcome.
What are Walmart's seller performance standards in 2026?
Eight metrics, updated Jul 28, 2026: cancellations 2% or below, on-time delivery 90% or above, valid tracking 99% or above, seller response 95% or above within 48 hours, negative feedback 2% or below, returns 6% or below (9% for resold items), item not received 2% or below and late shipments 5% or below.
What happens if I miss a standard?
Walmart notifies you by email and in Seller Center with recommendations, and expects you to act at once. If you do not, Walmart says it may suppress, suspend or terminate the account. Suppression stops seller-fulfilled listings; suspension stops all listings, restricts Seller Center and holds payments.
Does WFS protect my metrics?
Mostly. Walmart says that if you use WFS, most performance metrics will be met for you, except the negative feedback rate. Seller-fulfilled orders still count fully, so stores that use both WFS and their own shipping still need daily checks on the seller-fulfilled side.
Can you get my suspended account back?
We prepare the appeal and fix the cause: a plan of action built from your data, with evidence, sent only with your approval. Walmart decides every appeal, so nobody can promise reinstatement. If your case is eligible, a clear, factual plan gives Walmart what it needs to decide.
How is suppression different from suspension?
Suppression makes your seller-fulfilled listings non-transactable while WFS listings stay on Walmart.com. Suspension makes all listings non-transactable and non-discoverable, restricts your Seller Center access and puts payments on hold. A pause sits between the two, stopping WFS listings as well.
What do I need for Pro Seller?
For the Pro tier: on-time delivery of 95% or above, cancellations of 1.5% or below, responsiveness of 95% or above, a shipping speed score of 50% or above and content quality and price competitiveness scores of 75% or above. Pro sellers get a badge and a 10% referral fee discount on qualified listings.
Do you need Admin access?
No. Read and Write for named users covers this work. Admin stays with you, because Walmart Admins can accept binding legal agreements for your company. We never ask for your password, and access is removed within 24 hours when the work ends.
Sources4 sources
- 01marketplacelearn.walmart.comWalmart Marketplace Learn, Seller performance standards, updated Jul 28, 2026; checked Oct 20, 2026Primary
- 02marketplacelearn.walmart.comWalmart Marketplace Learn, Seller suspension and termination, updated Oct 2, 2026; checked Oct 20, 2026Primary
- 03marketplace.walmart.comWalmart Pro Seller, modified Jun 26, 2026; checked Oct 20, 2026Primary
- 04marketplacelearn.walmart.comWalmart user roles, updated Jul 2, 2025; checked Oct 20, 2026Primary
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