Amazon seller tools in 2026, grouped by the job they do
Start with Amazon's free tools, then add a paid tool only when a job hurts.
Start with Amazon's free tools: Revenue Calculator, Product Opportunity Explorer, Brand Analytics, Manage Your Experiments, Automate Pricing and Seller Assistant. Add paid tools by job: research (Helium 10, Jungle Scout, Keepa), profit (Sellerboard), repricing (Aura, Seller Snap), claims (GETIDA, Carbon6), inventory (SoStocked) and ads (Perpetua, Teikametrics).
Here is what each widely used tool says it does, in plain words.
Ecom Relays is not paid by and not affiliated with any tool listed. We name widely used tools so you know your options.
Most new stores take months to find steady sales, and some never do. Inventory, platform fees, freight and ad spend are paid by you.
Which free Amazon seller tools should you use first?
Amazon's own. They cost nothing and cover more than most new sellers expect. Descriptions are from Amazon's own pages (Sell on Amazon, Tools unless noted), checked Oct 20, 2026.
| Tool | What Amazon says it does | Who can use it |
|---|---|---|
| Revenue Calculator | Compares estimates for FBA and your own fulfillment | Anyone, no account needed |
| Fee and Economics Preview, Profit Analytics | Shows fees and how fee changes affect each product | Sellers |
| Product Opportunity Explorer | "generates insights about Amazon customer search and purchasing behavior" | Sellers |
| Brand Analytics | Dashboards that help registered brands decide with search and purchase data | Brand Registry brands |
| Manage Your Experiments | A/B tests product content | Brand Registry brands |
| Automate Pricing | Repricing rules to compete for the Featured Offer | Sellers |
| Restock tool and Replenishment Alerts | Forecasting and restock suggestions on the FBA dashboard | FBA sellers |
| Seller Assistant | Agentic AI that monitors, recommends and, with your approval, acts; workflows since Sep 23, 2026; About Amazon, Seller Assistant plugin | All sellers in the US store, no added cost (About Amazon, Seller Assistant) |
| Enhance My Listing | Generative AI listing tool announced Sep 23, 2026 | Sellers |
| Custom Analytics | More than 100 metrics from 15 reports in one builder | Sellers |
| Veeqo | "free multi-channel shipping software" | Sellers who ship their own orders |
| Selling Partner Appstore | Amazon-approved third-party software | Sellers |
| Seller University | Free learning resources from Amazon | Anyone |
Which tools do sellers use for product and keyword research?
- Helium 10
(helium10.com) describes itself as an e-commerce platform; its tools cover Amazon, Walmart and TikTok Shop. Research tools include Black Box (product ideas), Xray (competitor analysis) and Cerebro and Magnet (keywords). Listed pricing: Platinum $129 a month or $99 a month billed annually; Diamond $359 a month or $279 a month billed annually; Enterprise from $1,499 a month; a free plan is also offered (as of Oct 20, 2026; check current pricing).
- Jungle Scout
(junglescout.com) describes itself as Amazon intelligence for brands and sellers; its toolkit for small and emerging sellers is Jungle Scout Catalyst, and it offers an MCP connector for AI tools. No prices on its homepage today.
- Keepa
(keepa.com) tracks prices on more than 7 billion Amazon items, with price history charts, price drop alerts and browser extensions. Widely used by resellers to check a product's price and rank history before buying.
Which tools show profit per SKU?
- Sellerboard (sellerboard.com) calls itself profit analytics for Amazon FBA sellers: real-time profit, a reimbursement finder, PPC bid rules, inventory planning and alerts for listing changes, Buy Box losses and fee changes. Listed pricing: Standard $19 a month (3,000 orders), Professional $29, Business $39, Enterprise $79 (50,000 orders), with lower annual rates and a one-month free trial (as of Oct 20, 2026; check current pricing).
- Amazon's own Profit Analytics brings costs together from more than eight sources, including fees, ad spend, refunds and returns (Amazon, Sep 17, 2025 seller tools).
Which tools reprice to compete for the Featured Offer?
Repricers matter most for resellers sharing a listing. Brands usually need them less.
- Aura (goaura.com) describes itself as an AI repricer for Amazon and Walmart that reprices around the clock within the minimum and maximum prices you set. Free 14-day trial; prices on its pricing page.
- Seller Snap (sellersnap.io) describes a repricer that predicts competitor moves and looks for the highest price that still wins the Featured Offer, within your minimum and maximum. Listed pricing: Starter $100 a month paid annually; Accelerator $2,544 a year ($212 a month); Standard $5,100 a year ($425 a month); Enterprise quoted (as of Oct 20, 2026; check current pricing).
- Amazon's Automate Pricing is free (Sell on Amazon, Tools).
Set a floor price from your unit economics (module 02) before you turn any repricer on.
Which tools find FBA reimbursements?
- GETIDA
(getida.com) says its "sole focus is Amazon FBA reimbursements": auditing FBA transactions for lost or damaged inventory, overcharged fees and inbound discrepancies. Its homepage does not state its fee; check its terms.
- Carbon6
(carbon6.io) offers Seller Investigators for reimbursements alongside listing and profit tools. No pricing on its homepage.
- Sellerboard
and Helium 10 (Managed Refund Service) also offer reimbursement features.
Reimbursement services commonly charge a share of what they recover; the rates vary by provider, so read the terms. On our monthly plans, reimbursement claims are included with no commission.
Which tools plan inventory?
- SoStocked (sostocked.com) describes Amazon inventory forecasting with seasonality, reorder points from sales velocity, safety stock, min-max settings and purchase order tracking. Free trial; prices on its pricing page.
- Helium 10 includes an Inventory Management tool; Amazon's Restock tool is free (Sell on Amazon, Fulfillment by Amazon).
Which tools manage Amazon ads?
- Perpetua (perpetua.io) describes goal-based ad software ("Create goals, not campaigns") for Amazon, Walmart and other marketplaces, plus managed services. Demo-led; no prices on its homepage.
- Teikametrics (teikametrics.com) describes an AI marketplace optimization platform for Amazon and Walmart ads, with listing tools and access to strategists; free trial for small businesses.
- Amazon's own Ads console has no monthly fee for Sponsored Products (Amazon Ads, Sponsored Products).
Which tools help with listings?
- Amazon: View enhancements in Manage All Inventory (AI title and Item Highlights suggestions), Enhance My Listing (About Amazon, Seller Assistant plugin), A+ Content and Manage Your Experiments (Sell on Amazon, Tools).
- Helium 10 Listing Builder and Listing Analyzer; Teikametrics AI listing content.
How should you build your tool stack?
| Stage | Free first | Add when it hurts |
|---|---|---|
| Start | Revenue Calculator, Product Opportunity Explorer, Seller Assistant | One research tool |
| Scale | Restock tool, Brand Analytics, Manage Your Experiments, Custom Analytics | A profit tool; an inventory planner; a repricer if you resell |
| Beyond $1M | Profit Analytics, Seller Assistant workflows with approval | Ad software or an ads team; a single dashboard across channels |
When a job crosses several tools, see what to automate first on Amazon. The rest of the path is on the Amazon guide. Rules we use: one tool per job; every tool on named logins with least privilege; review the bill quarterly; never give a tool your password if the platform offers authorized access.
Not sure which tools you actually need?
Bring your current tool list and what each one costs. In 30 minutes an ops lead will tell you which jobs are covered twice and which are not covered at all.
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What free tools does Amazon offer sellers?
Revenue Calculator, Fee and Economics Preview, Profit Analytics, Product Opportunity Explorer, Brand Analytics (registered brands), Manage Your Experiments, Automate Pricing, the Restock tool, Custom Analytics, Veeqo and Seller Assistant, among others (Sell on Amazon, Tools; Amazon, Sep 17, 2025 seller tools; About Amazon, Seller Assistant plugin).
Do I need Helium 10 or Jungle Scout to start?
No. Amazon's Product Opportunity Explorer and Revenue Calculator cover the basics. A paid research tool helps once you compare many products or keywords; try one, not both.
What is Amazon Seller Assistant?
Amazon's agentic AI for sellers. It is open to all sellers in the US store at no additional cost (About Amazon, Seller Assistant) and, since Sep 23, 2026, runs workflows whose actions you review and approve before they run (About Amazon, Seller Assistant plugin).
Is a repricer worth it?
For resellers sharing listings, often yes. For brands that are the only seller on their listing, usually not. Always set a floor price from your unit economics.
Do I need a reimbursement service?
Someone needs to check monthly, because claims for units lost or damaged in fulfillment centers must be filed within 60 days of being reported (Amazon Seller Forums, claim windows; eComEngine, vendor report, Mar 7, 2025). That can be you with a tool, a service paid by commission or a plan that includes claims with no commission.
Which Amazon tools does Ecom Relays use?
We work in the tools each client already uses and in Amazon's own tools. We are not paid by and not affiliated with any tool listed here.
Sources24 sourcesLast checked Oct 20, 2026
- 01helium10.comchecked Oct 20, 2026Primary
- 02junglescout.comchecked Oct 20, 2026Primary
- 03keepa.comchecked Oct 20, 2026Primary
- 04sellerboard.comchecked Oct 20, 2026Primary
- 05goaura.comchecked Oct 20, 2026Primary
- 06sellersnap.iochecked Oct 20, 2026Primary
- 07getida.comchecked Oct 20, 2026Primary
- 08carbon6.iochecked Oct 20, 2026Primary
- 09sostocked.comchecked Oct 20, 2026Primary
- 10perpetua.iochecked Oct 20, 2026Primary
- 11teikametrics.comchecked Oct 20, 2026Primary
- 12sell.amazon.comchecked Oct 20, 2026Primary
- 13sell.amazon.comchecked Oct 20, 2026Primary
- 14sellingpartners.aboutamazon.comchecked Oct 20, 2026Primary
- 15sellercentral.amazon.comchecked Oct 20, 2026Primary
- 16sellercentral.amazon.comchecked Oct 20, 2026Primary
- 17sellingpartners.aboutamazon.comchecked Oct 20, 2026Primary
- 18aboutamazon.comchecked Oct 20, 2026Primary
- 19aboutamazon.comchecked Oct 20, 2026Primary
- 20sell.amazon.comchecked Oct 20, 2026Primary
- 21sell.amazon.comchecked Oct 20, 2026Primary
- 22advertising.amazon.comchecked Oct 20, 2026Primary
- 23sellercentral.amazon.comchecked Oct 20, 2026Primary
- 24ecomengine.comchecked Oct 20, 2026Primary
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